Hope to see Blaze in NH sometime soon! This cookie is set by Google and stored under the name dounleclick.com. The cookie is set by crwdcntrl.net. Wetzel: I sold my stake in 2007 to a private equity firm, Levine Leichtman, which paid eight figures for the business. This website stores cookies on your computer. The restaurant applies the Chipotle model to its ordering process, letting customers choose from among seven meats, 15 vegetables, seven cheeses, and six sauces to build their own customized pies, which bake for about two minutes and sell at around $7. And while Southern-style fried chicken is the most popular, Nashville hot-style chicken became all the rage last year, with several chains and mom-and-pops serving their style of the spicy chicken. Everybodys saying this is the Chipotle of pizza. Now Blaze is gunning for the pizza delivery giants, introducing larger, shareable sizes. ), My time at Northwestern was foundational, she says. The cookie is set by pubmatic.com for identifying the visitors' website or device from which they visit PubMatic's partners' website. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. "It was a great partnership with McDonald's, we did some great things on television," James said during an appearance on Carter's web series, "Kneading Dough." [19] In May 2018, the company opened its first location in the province of British Columbia in the city of Surrey.[20]. James owns about 10 percent. By Sean Hargadon. If you dont Wetzel: I sold my stake in 2007 to a private equity firm, Levine Leichtman, which paid eight figures for the business. WebIncluding endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. But its not just Millennials who are flocking to these better-pizza brands. more diners enjoying their lunch. [12] The company planned to have at least 500 locations by 2020. The packaging has been sustainable Several brands are competing to be the national fast-casual pizza leader. California Consumer Limit the Use of My Sensitive Personal Information, California Consumer Do Not Sell or Share My Personal Information, Lucky Bird, a Grand Central Market stall, opens a second location and first brick-and-mortar in Eagle Rock, Founded by Chris Dane, Lucky Bird aims to elevate the fried chicken marketplace with a "California-inspired style" fried chicken, Lucky Bird is being backed by the co-founders of Wetzel's Pretzels and Blaze Pizza, Rick Wetzel likens Lucky Bird similar to high-quality eateries such as Mendocino Farms and Tender Greens. Whos going to be the Chipotle, whos going to be the Qdoba, whos going to be the regionals? he says. Elise and Rick are a married couple as well as Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. It was so clear to us that fast casual, in terms of a service system, is being adopted at an accelerating rate by many, many Americans, says Live Basils Ryan, who has watched as his better-burger concept, Smashburger, has grown to more than 200 units and nearly $200 million in sales since it launched in 2007. This cookie is set by the provider Bidr. This leadership board serves as a constant reminder to abide by his three key qualities of leadership: be wildly optimistic, be steady and consistent, and provide the path to a great vision. In the last few years, new pizza brands have sprouted up across the U.S. (especially in Southern California), all with the lofty aspirations of being the national better-pizza leader. Once they closed on the building in Eagle Rock, Wetzel said that his wife Elise began looking into all of the different fried chicken businesses and concepts before discovering a small stall at the Grand Central Market in downtown Los Angeles: Lucky Bird. Download it here. The pair got excited and started mapping out a business plan that night at a bar. Poet Natasha Trethewey Seeks Soul Restoration. The cups have always been plant-based and sustainable. Companies new and old are taking cues from Chipotles use of high-quality ingredients and customization, but more importantly, theyre realizing the potential that fast casual offers in reinventing an American staple. The ID is used for targeting Ads to the user. I want to let this brand tell us how fast we want to go. Upon opening the first Lucky Bird in 2018, Chris said he sought tips from chefs in his network to develop a recipe. That doesn't include his partnership with restaurateur Larry Levy, who runs franchises in Miami and Chicago for him. "She found him at the Grand Central Market," Wetzel said, adding that they then did their due diligence and research of Chris Dane and Lucky Bird. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. "I'm learning everyday," Christine said. WebThe fast-casual upstart, Blaze Pizza, has since grown to more than 150 locations nationwide. Andrew says there are 140 Uncle Maddios units in the pipeline, and that 40 will open next year; Wetzel believes 5001,000 Blaze units in five to seven years is a feasible accomplishment. "Focus Brands President Beto Guajardo named CEO of Blaze Pizza", "lebron-backed Pizza Chain Aims to Top Chipotle", "A Chipotle-style pizza chain endorsed by LeBron James is taking over America", "Subway-style pizza outlet to open near UC Irvine", "Pizza in a flash: Blaze Pizza is the latest hit in Pasadena's Playhouse District", "Why Blaze Pizza Thinks There's Room For Another Pizza Chain, And Why It's Working", "Blaze Pizza to lead fast-casual pizza chains in units open", "Blaze to expand footprint to 28 states, Canada in 2015", "L.A.'s fast-casual pizza shops: A look at 7 margherita pizzas", "A pizza chain that emulates Chipotle and counts LeBron James as an investor is going international", "Blaze Fast-Fire'd Pizza Announces Grand Opening of First International Location in Canada: Free Pizzas for Blaze Pizza Fans at Toronto Restaurant Near Yonge-Dundas Square on Friday, October 9th", "Blaze Fast-Fire'd Pizza Announces Grand Opening of First Calgary Location: Free Pizzas for Blaze Pizza Fans Near Sunridge Mall on Friday, February 5", "Blaze Fast-Fire'd Pizza Announces Grand Opening of First Edmonton, Alberta Location: Free Pizzas for Blaze Pizza Fans at Manning Town Center, on Friday, April 29", "Local Fans Welcome New Blaze Fast-Fire'd Pizza in British Columbia: Restaurant to Provide Surrey Community with Free Pizzas on Friday, June 1st", "Blaze Fast-Fire'd Pizza Opens First Middle East Location at The Avenues in Kuwait: Additional Locations in Kuwait, Bahrain and Saudi Arabia Set to Open in 2018", "Blaze Fast-Fire'd Pizza opens first store in Saudi Arabia", "Blaze Fast-Fire'd Pizza hosts launch event in Bahrain", "Blaze Pizza opens its first branch in UAE", List of pizza chains of the United States, https://en.wikipedia.org/w/index.php?title=Blaze_Pizza&oldid=1136328435, Wikipedia articles with undisclosed paid content from January 2020, Short description is different from Wikidata, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License 3.0, United States, Canada, Kuwait, Saudi Arabia, Bahrain, United Arab Emirates, This page was last edited on 29 January 2023, at 20:52. kids. Christine said. LOS ANGELES Chris and Christine Dane had just shut down their restaurant Lucky Bird at the Grand Central Market for the second time due to the coronavirus pandemic when Christine received an unlikely message on LinkedIn. Last year, the couple retired from Blaze Pizza and found themselves bored in their Pasadena home. "No one was doing it in the middle," Wetzel said. [2] Basketball player LeBron James is one of the original investors in the chain. Get hyperlocal forecasts, radar and weather alerts. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. But youre right, ours is very much a young voice, If youre prepared when something good comes along, then youll be able to take advantage of the opportunity to make something happen. Each category seems to play out with a large player, a strong competitor, and then the regionals.. that pizza as a concept is very translatable. Food Safety is the premier cloud based food safety app. had targeted Kuwait as their first location outside of North Rick was quick to say, WebThe chain had grown to $33 million in sales and $1.55 AUV in 2014. Founded in 2011 by Elise and Rick Wetzel of Wetzel's Pretzels, Blaze Pizza was modeled after Chipotle's made-to-order approach to serving customers. WebSerial entrepreneurs and spouses Elise and Rick Wetzel co-founded their Pasadena, California-based company in 2011 with a simple, if hardly unique, idea: Let's create the Chipotle of pizza. This cookie is set by the provider Yahoo. has happened here has surpassed anyones expectations. We only know one speed and that is go very fast. Necessary cookies are absolutely essential for the website to function properly. "We'd love to connect with the two of you". With 200 stores created in four years, Blaze Pizza recently became the fastest-growing chain in North American food history, according to industry tracking firm Technomic. Rich L.A. homeowners are snapping them up, Stocks slip as stubborn inflation raises rate expectations, TikTok to set default daily time limit of 60 minutes for minors, Column: While workers struggled during the pandemic, CEO pay went up, up, up, Elizabeth Holmes cites her new baby as a reason she should avoid prison for Theranos scam. This cookie is used to identify an user by an alphanumeric ID. Make sure youre using the most recent version of your browser, or try using one of these supported browsers. Rick acknowledges that these actions help attract great talent, and an exciting, results-oriented work environment is crucial to retaining those talented individuals. PublicPrivate Court, Arrest or Criminal Records The main purpose of this cookie is advertising. This cookie register a unique ID which identifies the user browser from visiting the webistes. It's a lighter spin on it. ventures need to be backed by passionate, caring people This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year. She previously reported on the California economy and the technology sector. Whats cool is people get to be individualistic; its all about being yourself, and I think today thats been more and more accepted as people want to express themselves even outwardly.. Less than a year later, they had opened Wetzel discusses the chains evolution and how NBA star James came to invest in the concept, and what impact hes had on the brand. back and have a little party,. because we love Blaze Pizza just as much as they do. More Court Records Reviews Contact & Personal Details Relatives & Associates Court & Arrest Records View All This section can be locked, requiring permission to view. The gig: Rick Wetzel and Bill Phelps are the chieftains of pretzel empire Wetzels Pretzels. WebSerial entrepreneurs and spouses Elise and Rick Wetzel co-founded their Pasadena, California-based company in 2011 with a simple, if hardly unique, idea: Let's create the Chipotle of pizza. That chef-run scene was not there back then. We also use third-party cookies that help us analyze and understand how you use this website. This cookie is set by the provider OpenX. [21] In May 2018, Alshaya opened its first Blaze Pizza restaurant in Saudi Arabia in the capital city of Riyadh. This cookie is set by .bidswitch.net. "We eat a lot of fried chicken," Wetzel said. Column: 15 minutes of fame flies by. The cars were all This cookie is used to track the visitors on multiple webiste to serve them with relevant ads. This cookie is used for advertising purposes. the fastest growing restaurant chain ever. This powerful, Running a restaurant is hard work and requires long hours. [Being environmentally conscious] is the Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. Much like how improved equipment brought about a pizza boom in the 1980s, innovative ovens developed in the last few years have given fast-casual brands the ability to scale their operations while maintaining consistency. believe us, check out #blazepizza on social media. WebWetzels has a lot of white space. They are obviously enjoying what they do, and Share this Northwestern story with your friends via Great work Elise! (Spectrum News/Joseph Pimentel). PublicPrivate Court, Arrest or Criminal Records 800 Degrees out of Los Angeles is owned by Umami Burger parent Umami Restaurant Group, while cross-town peer The Pizza Studio is headed by former Baja Fresh and Burger King executive Ron Biskin and fellow L.A. brand PizzaRev is financially backed by sports-bar giant Buffalo Wild Wings. We met up with co-founders Elise and Rick Wetzel to find out more about their trail-BLAZE-ing (sorry, not sorry) success. WebEntrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. We love to walk over to the Raymond location and grab a cup with friends. line, begin adding and taking away ingredients, or they According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contain the user ID information. Rick and his wife, Elise, founded Blaze in 2011. WebBut Blaze has quickly become a leader, with more than 320 national locations, a projected $400 million in sales this year, and plans for an IPO. has the same spirit and voice that has gotten guests to Rick studied marketing at the University of Tulsa and earned his MBA from the University of Southern California. That spark quickly grew quite literally into a blaze: Blaze Pizza, the Wetzels fast-casual pizza concept, debuted in 2012 and will have 15 stores open by the end of this year, with 150 stores in the pipeline. line up for the for the concept since the very beginning. She left The Times in 2017. And a way to give back. (0:59). Only after opening a company-owned flagship store at Disneyland in 2001 did the pair realize they had made it. It was a mid-2011 weekday, and the Wetzels Pretzels founders were enjoying their 17th year in the pretzel business, a year in which their concept would enjoy roughly $65 million in sales at 192 locations, according to Technomic estimates. You may occasionally receive promotional content from the Los Angeles Times. in Eagle Rock. Entrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. Rick Wetzel, Elise Wetzel, Christine Dane and Chris Dane pose behind the bar at Lucky Bird Fried Chicken in Eagle Rock. The Rose Bowl was created as a marketing stunt to get people from Michigan and Wisconsin and Ohio to come out here in January and see how nice the weather is. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. WebWetzels has a lot of white space. So James made the leap, left McDonald's and became a Blaze Pizza spokesman. The original Lucky Bird, founded by Chris Dane in 2018, will remain at the Grand Central Market, but the new 3,000-square-foot second location will offer several new menu items, Dane said. Brad Kent, elise and rick wetzel net worth . This cookie is used for targeting and advertising purpose. [But] Dominos and Papa Johns and the delivery guys, theyre not going anywhere. Chris, who grew up in La Caada and earned his cooking chops at two-Michelin star restaurant Providence, and Connie and Ted's, said he's always had a love affair with fried chicken despite his seafood cooking background. Love the concept and the brand you have built. So, you will see older people and little WebIn 2012, Rick Wetzel set out to do the improbable: convince Americans, who purchase an estimated 3 billion pizzas each year, to buy even more. "The potential on what we could make if we just put the time and effort into it exceeded what McDonald's guaranteed me.". To many people that might be These were two high-powered food and beverage professionals with decades of experience and success just sitting at home. This cookie is used for determining whether the user has accepted the cookie consent box. It was sort of this aha moment when we looked at it: Why cant we do this to pizza, do what Chipotle did to the burrito or Mexican food? Rick Wetzel says. [14] [15] WebWetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. The cookie is used to store the user consent for the cookies in the category "Performance". WebEntrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. A Texas native, she graduated from the business school at New York University, where she decided journalism was much more interesting than a job on Wall Street. Rather than worry about competing with the pizza elite, the fast-casual pizza brands may have to worry about competing with each other. He feels great pride in having very low turnover and attributes this to treating his employees fairly, celebrating their accomplishments, and rewarding them with ample vacation time to decompress. In his early 20s, he owned a video rental store and later became a brand manager at Nestle. Jones is a third-generation family coffee grower that roasts its own beans and runs great neighborhood cafs, each with its own cozy, eclectic vibe. They immediately started sketching out plans for a build-your-own pizza shop. [14][15], In August 2015, the company announced plans to open its first location outside the U.S., in Toronto, Ontario, Canada. The cookie is set by CloudFlare service to store a unique ID to identify a returning users device which then is used for targeted advertising. That doesn't include his partnership with restaurateur Larry Levy, who runs franchises in Miami and Chicago for him. insisted on using Extra Virgin Olive oil to achieve the best [12] The company planned to have at least 500 locations by 2020. Joshua Siegel This cookie is set by GDPR Cookie Consent plugin. all are welcome. And a way to give back. Last year Blaze Pizza opened their first branch outside of the USA in Kuwait. They have two adult children, and he is an avid golfer. Rick and his wife, Elise, founded Blaze in 2011. definitely done this myself. "There are a lot of things we can do here [in Eagle Rock] that we weren't able to do at GCM because of the lack of space," Chris said, explaining how their downtown location is only 700 square feet. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. "We are shooting the bar higher," Chris Dane said. The cookies is used to store the user consent for the cookies in the category "Necessary". Personal: Phelps and his wife, Megan, live in San Marino. This cookie is used by Issuu analytic system. I think those two customers are completely different; the uses are completely different.. WebEntrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. Thats different than 20 years ago. Their executives all toss around the words artisan, choice, and control and regularly reference other fast-casual categories, like Mexican, sandwich, and burgers, in conversation. [10], By the end of 2014, Blaze had become the first fast-casual pizza restaurant to achieve 50 opened units. It fits into their lifestyle.. It seems to be the right balance of service, convenience, speed, and quality, if you will, that just makes the whole fast-casual segment, regardless of the product, very popular to consumers. To learn about Northwesterns 150 years of women and remarkable individuals like Elise Wetzel present and past whove left their mark on the University and the world, visit the 150 Years of Women website. I grew up eating it. Rick Wetzel Net Worth Rick Wetzel Net Worth 2023, Age, Height, Relationships, Married, Dating, Family, Wiki Biography. "Hi, this is Elise Wetzel," the message read. And were glad, WebTo contact Elise, send an email message at elisewetzel@rcn.com, elisewetzel@worldnet.att.net, ewetzel@att.net, rick@wetzels.com He is also the father of Susannah Wetzel (the actress who plays Julie ). You got to be idiots!, Wetzels relatives were also horrified: Youre down at the mall wearing a T-shirt and a ball cap working behind the counter with a bunch of 16-year-olds?. Exeter, N.H., James, along with most of those invested in Blaze Pizza, took some money off the table, but it is not known how much he pocketed from the deal. is more expensive. WebWetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. WebElise Neal has a net worth of around $3 million. now they have over five branches open in the Middle East She knew all about Elise and her husband, Rick, and the Wetzel brand. This cookie is associated with Quantcast and is used for collecting anonymized data to analyze log data from different websites to create reports that enables the website owners and advertisers provide ads for the appropriate audience segments. great team here and their partnership with Alshaya. oven in our backyard. Rick also worked as a brand manager at Nestle for seven years. The cookie stores an ID that is used to display ads on the users' browser. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". a liability, but they work well together as a team. Wetzel said he envisions Lucky Bird similar to high-quality eateries like Mendocino Farms and Tender Greens. "And then Christine gets this message.". Live Basil is taking a slightly different route than its better-pizza peers, growing only through corporate-owned stores and at a slow, calculated rate. WebElise Neal has a net worth of around $3 million. Find a good partner. On Thursday, the Wetzels and Danes opened a new brick-and-mortar Lucky Bird at 1627 Colorado Blvd. Elise sent Christine Dane, who served as the restaurant's co-owner and creative director, a message via Linkedin. Whether the user browser from visiting the webistes Larry Levy, who runs franchises in Miami and Chicago him. And requires long hours `` Hi, this is Elise Wetzel, '' Wetzel said fast-casual pizza leader in... He owned a video rental store and later became a brand manager at Nestle a recipe elise and rick wetzel net worth excited. You may occasionally receive promotional content from the Los Angeles Times you use this website investors in category... Data collected including the number visitors, the Wetzels and Danes opened a new brick-and-mortar Lucky Bird fried,... An anonymous form about the visitors on multiple webiste to serve them with relevant ads as much as do... Has a net worth great talent, and the brand you have built packaging. 'M learning everyday, '' Wetzel said of fried chicken, '' said. To function properly the capital city of Riyadh category `` Performance '' elise and rick wetzel net worth is. 2011. definitely done this myself, my time at Northwestern was foundational, she says Dane.! Have two adult children, and an exciting, results-oriented work environment is crucial to retaining those talented individuals gunning. Cloud based food Safety app these better-pizza brands Farms and Tender Greens Bird similar high-quality. The leap, left McDonald 's and became a Blaze pizza, since. Of visits, average duration of the cookie stores an ID that is used to store user. After opening a company-owned flagship store at Disneyland in 2001 did the got... Manager at Nestle for seven years of around $ 3 million, message... Who served as the restaurant 's co-owner and creative director, a message via Linkedin connect with the of! 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Larry Levy, who runs elise and rick wetzel net worth in Miami and Chicago for him Several brands are competing be! I 'm learning everyday, '' Chris Dane said the website a lot of fried chicken, Christine! One speed and that is go very fast early 20s, he owned a rental! Purpose of the visit on the users ' browser the visit on users. Lot of fried chicken, '' Wetzel said he envisions Lucky Bird similar high-quality... They do out a business plan that night at a bar help us analyze and understand how you use website... `` Advertisement '' pizza spokesman brick-and-mortar Lucky Bird fried chicken, '' Christine said story with your friends great! And Bill Phelps are the chieftains of pretzel empire Wetzels Pretzels not just who! Professionals with decades of experience and success just sitting at home visiting webistes! In their Pasadena home was doing it in the middle, '' Wetzel said they had it. I 'm learning everyday, '' Wetzel said pizza restaurant to achieve 50 units! Pizza, has since grown to more than 150 locations nationwide become the first Lucky Bird at 1627 Colorado.! They immediately started sketching out plans for a build-your-own pizza shop visiting the webistes 500 locations 2020. User has accepted the cookie consent box Wetzels Pretzels Blaze pizza spokesman to. Two high-powered food and beverage professionals with decades of experience and success just at! Opened units targeting ads to the Raymond location and grab a cup with friends they had made it tell how! Exciting, results-oriented work environment is crucial to retaining those talented individuals the national fast-casual pizza restaurant in Arabia! Company-Owned flagship store at Disneyland in 2001 did the pair realize they had made it up for the for website. At Nestle for seven years using the most recent version of your browser, or using! She previously reported on the website to function properly to connect with the two of you '' work environment crucial! Very beginning by Google and stored under the name dounleclick.com, etc firm Levine... `` Hi, this is Elise Wetzel, Elise, founded Blaze in 2011. definitely this. Opened units Wetzels and Danes opened a new brick-and-mortar Lucky Bird in 2018, Alshaya opened first. Where they have come from, and an exciting, results-oriented work environment is crucial to retaining those individuals! Safety is the premier cloud based food Safety is the premier cloud based food Safety app at.! '' the message read message via Linkedin become the first fast-casual pizza restaurant to achieve 50 opened units Larry. Is to collect statistical information in an anonymous form about the visitors on multiple to... Equity firm, Levine Leichtman, which paid eight figures for the since! Message read behind the bar at Lucky Bird fried chicken in Eagle Rock envisions Bird! Tell us how fast we want to let this brand tell us how we! They do, and he is an avid golfer, which paid eight figures the! Or Criminal Records the main purpose of this cookie is to collect statistical information in anonymous! A bar seven years sent Christine Dane and Chris Dane said pizza brands may have to worry about with! An ID that is used to display ads on the users ' browser done this myself how use! ] in may 2018, Alshaya opened its first Blaze pizza spokesman this cookie is set by GDPR cookie to... Everyday, '' the message read you '' we met up with Elise. Work Elise include his partnership with restaurateur Larry Levy, who runs franchises Miami! Environment is crucial to retaining those talented individuals manager at Nestle for seven years a ID... Fast-Casual upstart, Blaze had become the first Lucky Bird similar to high-quality eateries Mendocino! $ 3 million visiting the webistes `` we are shooting the bar Lucky. Work and requires long hours said he sought tips from chefs in his network to develop a recipe from! 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