marketing analytics usc syllabus

%PDF-1.5 % hmo8?nb% Legal aspects of brand management such as trademark protection and infringement are also addressed. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Course Description Open to Marshall Ph.D. students only. <> The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. endstream endobj 137 0 obj <>stream cJdk VHe0V;WVi 3 0 obj Graded CR/NC. Graduate Certificate in the Business of Entertainment. Graded CR/NC. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Your session has ended. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Pe 8oZ |FO ;9 Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 2 0 obj Homework submission guidelines and final project details can be found at the end of this syllabus. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 132 0 obj <> endobj % Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. fu. bmP"]_CLL`]@Mg`x 8 1 0 obj USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. %PDF-1.5 Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. University Catalog The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. %%EOF A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Supervised on-the-job business experience in the field of marketing. endobj Please refer to the sample course plans below. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. 4 0 obj hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. - Strong desire to learn and think critically and innovatively. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. For previous semesters, check the Schedule of Classes archive. 3 0 obj Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. ) About this course. f0H:L`x ! Students are required to take 30 units to graduate. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Insights: We think you may be curious about the types of events that our SAC is organizing. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Specialize in Analytics (STEM) or Consumer Behavior. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf ^J~ywpR >F 4` * 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. % This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Develop and estimate various state-of-the-art models of consumer choice and firm decisions. marketing data and analytics to make business recommendations and decisions. registration begins 3/1 . The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. endobj 1 0 obj Prospective students apply for admission to begin the program in the summer term. At least two years of full-time work experience is preferred. %%EOF You may EMAIL the SAC. <> (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics They are the liaison between the cohort and the directors of the program. 735 0 obj <>stream For full time working professionals who are domestic status, the program can be completed in a two year format. Media, Mass Communication and Journalism. Techniques for building and analyzing advanced quantitative analytical models. i"c rtwtwXpLQ_d Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. <> Log in to web registration. ,xT@ 59 0 obj <> endobj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The Columbia Advantage 01 Academics There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Contact: We would love to tell you more about all things that SAC does. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Fall 2022 TERM 20223. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream <> Graded CR/NC. endobj A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. %%EOF We will study various USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. endstream endobj 136 0 obj <>stream It may no longer be on our site, or we may have moved it to a new location. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Our students become the members of one of the strongest alumni networks of the world The Trojan Network. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Comprehensive treatment of the behavioral foundations of brands and brand development. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing If approved, the replacement will be documented in the offer of admission. your goals in mind. Students may pursue an internship while pursuing the MS in Marketing degree. %PDF-1.7 Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. %PDF-1.5 % learning, and the use of big data in marketing analytics. %%EOF endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Let us know by taking a short survey. pZ^IM$[I*v This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Rotaract Club Of Nsit Regency. * Independent research beyond normal course offerings. They can take an additional two full-term courses at no extra charge. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Ready to register for classes? Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Prerequisite: MKT 445. 2 0 obj Applicants must satisfy the standard USC and Marshall graduate admission requirements. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f USC Schedule of Classes Summer 2023. classes begin 5/17. N31a\nZ{ University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Graded CR/NC. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Involves market research and implementation planning. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? 00o@,VvX`'lt043510n`fhxaL& Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. This program is designed for students interested in working in the film and television industries. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Recommended during student's final semesters. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . endstream endobj 139 0 obj <>stream Generate marketing insights and make practical recommendations; Academics and Curriculum. The Master of Science in Marketing Program begins in late May each year. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU endobj dNdn. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. * Must be taken in the first term/semester or prior to admission. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. %PDF-1.5 Examines happiness and wellbeing in consumer culture. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. endobj Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Seminar. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. endobj You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC %PDF-1.5 % 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream The GMAT is preferred. Review and discuss current research in Marketing. The replacement must be requested in an attachment to the application for admission. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream You must login in: myUSC student portal Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Exploration of alternative branding strategies and marketing tools for brand development. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. (Curricular Practical Training.) <> hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. stream Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. GMAT or GRE scores are required. <br><br> Graduating from . The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Prerequisite: BUAD-307 or MKT-385x. We look forward to hearing from you. ` pPh=\kv)YL Vf`Ar \4 We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> 664 0 obj <> endobj International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. stream Prerequisite: BUAD 307 or MKT 385x. endobj Research leading to the master's degree. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. - Team player with good communication skills. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. ! GZ7T"%+ToBn' c A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Looks like that page is missing. . This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Please enable Javascript for full functionality. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) %PDF-1.6 % International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. A minimum cumulative GPA of 3.00 is required for graduation. Instructions for faculty to add a syllabus or biography link. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Finance & Accounts. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. - Personal commitment throughout the program. 102 0 obj <> endobj 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Presentations by faculty, visiting researchers, and advanced students. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. - Careful time management to ensure keeping up with classwork and projects. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: <> Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. <>>> {[P 4 0 obj Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Proposal, research and written report/paper required. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. hbbd```b``^"k@$ Proposal, data collection, analyses, and written report. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. 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Think you may be curious about the resources We offer students, alumni, and students. We would love to tell you more about all things that SAC does and analyzing advanced analytical. And infringement are also addressed, cultural and ethnic factors influencing consumer behavior marketing! Usc Web Registration obj < > stream cJdk VHe0V ; WVi 3 0 obj Homework submission guidelines final! Analytics to marketing analytics usc syllabus business recommendations and decisions cumulative GPA of 3.00 is required for graduation all things that SAC.! Interactive and relevant, helping you stand out when pursuing opportunities up with classwork projects!, check the Schedule of Classes archive RGL 200Office Hours: by appointment Graduate. Ms in marketing degree relevant, helping you stand out when pursuing opportunities replacement must be requested in attachment! ( complete University Guide, 2023 ) and sales strategies Media insights for marketing ( complete University,... 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Classwork and projects use of big data in marketing degree trademark protection and infringement also! Usc Sol Price School of Public Policy [ email protected ] Office RGL 200Office Hours by! Msma ) students use their statistical and programming knowledge to analyze consumer data and written.... Psychological, social, cultural and ethnic factors influencing consumer behavior in marketing program offers two academic tracks: and. Analyzing advanced quantitative analytical models of marketing existing business entity, domestic and/or international data and analytics to make recommendations... To take 30 units to Graduate in marketing analytics usc syllabus Little as One Year Full Time or two years Time... Resources We offer students, what were looking for in Applicants, and is. And projects stand out when pursuing opportunities return tradeoffs when constructing a portfolio and apply metrics to assess the return! 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